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Integrations · thin glue

Integrations & wiring

Connect what you pay for — not another platform in the middle.

Talk integrations

01

The situation

The same facts live in CRM, finance, warehouse, and spreadsheets. Nobody trusts the sync enough to stop re-keying — so exports and copy-paste rituals eat the week.

Every integration pitch adds a hub in the middle. You already have hubs — you need handoffs that fail loudly and recover cleanly.

Exception-heavy work breaks naive automation. The Tuesday override is where margin dies if wiring ignores reality.

02

What you get

Reliable handoffs between tools you already pay for, fewer rituals, and a clear system of record for each fact that matters — thin glue, not another hub.

We name which system owns each fact, wire one direction of truth, and monitor the handoffs that actually break money or ops.

Runbooks for when sync fails — because it will once — and humans know what to do without a four-hour scramble.

03

Wiring work

  1. Named system of record per fact the board cares about
  2. One-way truth flows — not circular sync fiction
  3. Integrations sized to exception rate — not fantasy zero-touch
  4. Monitoring and alerts on handoffs that break margin
  5. Idempotent jobs and replay — recover without manual re-key hell
  6. Runbooks when sync fails — because it will, once

→

How wiring runs

Slice by handoff — one truth per fact, monitored seams.

  1. Step 1

    Before code

    Naming system of record for each business fact

    Name system of record

    Which system owns each fact the board argues about — customer, order, stock line, invoice — said out loud.

  2. Step 2

    Thin glue

    Wiring integrations between existing tools

    Wire one direction

    Point-to-point where honest — not circular sync fiction or another hub in the middle.

  3. Step 3

    When sync breaks

    Monitoring integration handoffs

    Monitor the seams

    Alerts on handoffs that break margin — idempotent jobs, replay, and failure that fails loudly.

  4. Step 4

    Tuesday ready

    Integration runbooks for exception handling

    Runbook for humans

    When automation stops, who overrides, and how to recover without a four-hour scramble — exceptions are part of the spec.

Another login rarely fixes a broken handoff. A named owner and one truth usually do.

04

Signs this might be you

  • Finance and ops reconcile exports every Friday
  • CRM and warehouse disagree on stock or status
  • Zapier spaghetti nobody can diagram
  • Customer data duplicated with different spellings and owners
  • API project stalled because edge cases were ignored
  • You bought middleware and still copy-paste daily

05

Thin glue, not another platform

We connect what you pay for: CRM, finance, warehouse, support desk — with clear ownership per field and event.

Hub sprawl is a failure mode. We wire point-to-point where honest, with monitoring on the seams.

06

Exceptions are the spec

We design for override, partial sync, and human approval — not happy-path demos only.

Automation where volume justifies it; manual steps where error cost is too high — said out loud.

→

Good fit when

  • Tools are chosen; the pain is handoffs and double entry
  • You can name which number must be true for the board
  • Someone will own exceptions when automation stops

×

Probably not when

  • You need a new CRM — process and ownership first
  • You want magic zero-touch without defining system of record
  • Vendors block API access or data export

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